The Art of Collaboration, an advertising campaign of Art Russe Saint-Emilion Grand Cru, a Bordeaux wine estate owned by the Russian Andrey Filatov, was nominated for World Media Awards in the Luxury, Lifestyle and Fashion category. The Art Russe Saint-Emilion Grand Cru advertising campaign was shortlisted along with those of such renowned brands as Formula 1, Rolls Royce Cullinan, Pomellato and Gemfields. Ultimately, the Formula 1 campaign was recognized as the winner of the prestigious global advertising award.
Bloomberg Media Studios, a member of the Bloomberg Media Group, implemented The Art of Collaboration advertising campaign, including concept elaboration and placement. The Bloomberg team created, inter alia, a custom content microsite displaying video commercials entered for the Awards, as well as photos and descriptive texts about the winery and the Art Russe wine it produces.
The World Media Awards provide a unique opportunity to celebrate the creativity and effectiveness of cross platform, cross border, content-driven advertising. The Awards are organized by The World Media Group, a strategic alliance of the world’s leading media brands who are committed to promoting award winning journalism and the role of international media. The independent jury includes international advertisers, agency experts and content specialists. The Awards celebrate bold and innovative strategies for engaging with international, influential audiences.